Beyond the Size

Choosing the Right Ticket Size and Design for Your Event

From raffle tickets to event tickets, choosing the right ticket size can make a significant difference in the success of your event or fundraiser. When selecting the perfect ticket size, there are various factors that event organizers should consider.

In this article, we will discuss the most common standard ticket dimensions and important factors to consider when designing custom ticket sizes.

Determining Ticket Size

When it comes to choosing the right ticket size, the first consideration is between the standard ticket dimensions and custom ticket sizes. Standard ticket sizes are the most commonly used sizes, ensuring that they are compatible with most printers and easily recognizable by attendees.

On the other hand, custom ticket sizes are perfect when event organizers want a unique-looking ticket that is exclusive to their guests; however, custom sizes can be costlier and pose greater risks of counterfeiting.

Standard Ticket Dimensions

Standard ticket sizes commonly used by event organizers include raffle tickets, stubs, stubless, event tickets, orientation, and measurement. Event tickets, for example, typically measure 2 x 5.5 inches horizontally, while raffle tickets and stubs measures 2.125 x 5.5 inches.

Stubless tickets are also quickly gaining popularity, as they are much easier to handle and distribute.

Custom Ticket Sizes

Event organizers often prefer custom ticket sizes because they can tailor each ticket to suit their unique needs. By choosing a unique size, they can enhance the overall appeal of their event or fundraiser, making their guests feel more special.

However, custom ticket sizes come with the risk of being counterfeit as they may be harder to recognize.

Factors to Consider When Choosing Ticket Size

Choosing the right ticket size goes beyond the size of the ticket itself; printers, printable space, color, stubs, paper quality, anti-counterfeit features, and whether to use physical or e-tickets are important considerations.

Printing Price per Ticket

The cost of printing your ticket is one of the essential factors to consider when deciding the size of your tickets. Event organizers must determine the printing cost per ticket and ensure that the ticket price covers all printing expenses while still leaving enough room for profit.

It may also be necessary to note that more customized ticket sizes may cost more, and the selling price of the ticket may need to reflect this.

Printable Space

When deciding on the size of your ticket, the available printable space is vital. The ticket should contain all the necessary information, including the date, time, venue, contact information, and event name.

Ensure to choose a size that provides ample space for all this information while being easy to read.


The use of color on a ticket can make a significant difference in its overall appeal and uniqueness. However, it is essential to remember that full-color tickets can be expensive; a simple two-color design may be sufficient while maintaining a sleek and unique look.


Tickets that have stubs are useful for events that require single-use admission. The stub lets organizers track how many people have entered the event.

Ensure that both the ticket and stub are printed on sturdy cardstock material that is perforated for easy tearing.

Paper Quality

A ticket’s paper quality is vital as it plays a crucial role in maintaining the ticket’s durability and longevity. The optimal choice for ticket stocks is 12-point cardstock, which is both sturdy and has a glossy appearance.

A ticket printed on 12-point cardstock can withstand handling and exposure to different environmental conditions without significant damage.

Anti-Counterfeit Features

In a world where counterfeiting is becoming increasingly prevalent, incorporating anti-counterfeit features on your tickets is essential. Features like barcodes, tracking numbers, holograms, guilloche patterns, and QR codes can make it harder for counterfeiters to reproduce a fake ticket.

These features should be placed strategically and be easy to verify, differentiating authentic tickets from fake ones. Physical vs.


In today’s digital age, it is possible to use digital tickets instead of physical ones. While physical tickets provide memory items that attendees can keep, digital tickets are easier to distribute and share.

The downside of digital tickets is the potential for fraud since anyone can copy and distribute them. To reduce the risk of counterfeiting, event organizers can utilize unique barcodes or QR codes that link to the purchaser’s email or phone number.


Choosing the right ticket size is a critical decision for event organizers. Considering printing costs, printable space, and the unique features of your event, you can choose between standard and custom ticket sizes while ensuring you don’t compromise on quality.

Incorporating anti-counterfeit features and using either physical or e-tickets ensures the success of your event while maintaining its uniqueness and exclusivity. Ensure to choose a paper type that can withstand the handling and exposure that comes with distributing physical tickets.Choosing the perfect ticket size is just the first step towards planning a successful event, as ticket design is also crucial in determining the success of your event or fundraiser.

In this article, we will discuss the importance of ticket design, highlighting the relevance of providing relevant information, creating legitimate tickets and ensuring employee and customer awareness.

Information and Legitimacy

Ticket designs should contain all the necessary information that is relevant to the event. Attendees should be able to know the location, date, and time of the event at just a glance.

Additionally, it is essential to ensure that the information on the ticket is accurate, up-to-date, and free of errors. False or misleading information could lead to a decrease in attendance leading to losses incurred by the organizer.

Legitimacy is also a critical aspect of ticket design. Legitimate ticket designs make it difficult for counterfeit tickets to be produced.

Visible authenticity features such as serial numbers, a barcode or QR code make it easy for attending staff to confirm legitimate tickets. Additionally, well-designed tickets will have bespoke watermarks, holograms, guilloche patterns, embossing, or a combination of these techniques that make it hard for forgers to successfully recreate the ticket.

Employee Awareness

Event staff members are often the first point of contact for attendees, making it essential to ensure that event personnel are aware of any new developments or changes regarding the ticket design. In addition, staff members should be well-equipped to identify legitimate tickets to prevent counterfeit entry.

Employees should be trained how to inspect tickets and quickly identify counterfeit tickets. Ensuring that staff knows the different ticket types is also important.

During ticket design, organizers should ensure that staff receives information on the various ticket types, access areas, etc. This way, staff members can quickly direct ticket holders to access points rather than delaying them with questions.

Customer Awareness

Ticket design plays a vital role in conveying the event’s essential information to potential attendees. Customers learn about the event’s location, the event time, the dress code, and other important details that will help them to make an informed choice about whether or not to attend, the ticket design should, therefore, be carefully crafted with this in mind.

Event details should be provided in a way that is visible and clear to the customer. This way, potential attendees can easily and quickly identify the location, time, and date of the event.

Additionally, the ticket design should convey your event’s tone and theme to customers so they can prepare accordingly.


In conclusion, ticket design is critical in the planning of a successful event or fundraiser. Ticket designs must have all the necessary event information and legitimacy features to avoid issues like counterfeiting, while also being easily identifiable as legit by event staff.

Organizers should also provide updated information to event staff members and ensure that employees can identify legitimate tickets to prevent counterfeit entries. In a nutshell, a well-designed ticket ensures that potential attendees have all the information they need to attend your event and have a great experience.

In conclusion, choosing the appropriate ticket size is crucial for the success of any event or fundraiser. It is important to consider the printing cost per ticket, printable space, color, stubs, paper quality, anti-counterfeit features, and whether to use physical or e-tickets.

Moreover, the design should aim to provide accurate information, create authentic tickets to prevent counterfeit entry, and ensure employee and customer awareness. Careful consideration to these factors leads to a successful event that attendees will remember fondly.

Here is a list of FAQs to address common questions or concerns that readers may have:


1. What is the importance of anti-counterfeit features on tickets?

Answer: Anti-counterfeit features on tickets help to prevent counterfeiting and ensure authenticity during the event. 2.

How can I determine the appropriate ticket size for my event? Answer: Consider the printing cost per ticket, printable space, color, stubs, paper quality, anti-counterfeit features, and whether to use physical or e-tickets to determine the appropriate ticket size.

3. What should I consider when designing a custom-sized ticket?

Answer: Custom-sized tickets are perfect for unique events, but should be recognizable, cost-effective, and hard to counterfeit. 4.

Is there any harm in false or misleading information on the tickets? Answer: False or misleading information on tickets can lead to attendance loss for the event organizer.

5. How important is employee awareness of ticket design?

Answer: Employee awareness of ticket design is important for identifying fake tickets, welcoming customers, and directing them to access points. 6.

What should my ticket design contain to convey detailed information? Answer: Your design should have information regarding the event’s location, date, and time in a clear and visible manner.

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