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Get Your Business Noticed with Sandwich Boards: A Cost-Effective Solution

Sandwich Boards: A Unique and Effective Way to Promote Your Business

Have you ever walked by a shop and noticed a person standing on the sidewalk with a sign advertising a product or sale? Chances are, that person was holding a sandwich board, also known as an A-board or sandwich man.

In this article, we’ll explore the history and benefits of sandwich boards, as well as how to effectively use them for business promotion.

Definition and History

Sandwich boards are essentially signs that are worn by people standing or walking outside of a shop or business. They typically consist of two boards that are hinged together in an A-frame shape, with a graphic or message on each side.

The person holding the sign wears it like a sandwich, with one board in front and one in back. The idea of using sandwich boards for commercial advertising dates back to the 19th century, when street vendors would walk around with signs attached to their backs or fronts.

They were easy to make and provided a mobile advertising platform that could reach a wide audience. The concept was later adapted to stationary A-boards, which could be placed outside of shops or businesses to attract passersby.

Sizes and Materials

Sandwich boards come in a variety of sizes and materials, depending on the intended use and location. They can range from small, lightweight signs that can be carried by hand, to larger, sturdier boards that are meant to stay in place for extended periods of time.

Common materials for sandwich boards include PVC, corrugated plastic, metal, and wood. PVC and corrugated plastic are lightweight and weather-resistant, making them ideal for outdoor use.

Metal and wood are more durable, but also heavier and more expensive. The choice of material will depend on factors such as budget, location, and intended use.

Benefits of Sandwich Boards

One of the main benefits of sandwich boards is their convenience and cost-effectiveness. They are easy to make and can be purchased for a relatively low price.

They provide a large display area for graphics and text, and the inserts can be easily replaced to promote different products or services. Another benefit is their versatility.

Sandwich boards can be used both indoors and outdoors, and can be placed in a variety of locations, such as sidewalks, parking lots, and entryways. They are also easily moveable, so you can experiment with different locations to find the best spot for maximum exposure.

Using Sandwich Boards for Business Promotion

So how can you effectively use sandwich boards for your business promotion? Here are some tips to get you started.

Convenience and Versatility

One of the biggest advantages of sandwich boards is their ease of use. They can be made in-house using basic materials such as cardboard, or purchased from a variety of sign companies.

They are readily available and can be produced quickly. Another advantage is their versatility.

They can be used for a variety of purposes, such as advertising sales, new products or services, or special events. They are also perfect for attracting foot traffic to your business, as they can be placed in a variety of locations.

Number of Sandwich Boards Needed

The number of sandwich boards you will need will depend on the size and location of your business. For small storefronts or shops, one sandwich board may be enough.

However, for larger establishments or multiple locations, you may need several sandwich boards to effectively reach your target audience. If you have multiple products or services to promote, you may want to consider using larger sandwich boards to display all of your offerings.

This will allow you to effectively showcase your entire product line without having to constantly change out the inserts.

How to Use a Sandwich Board

When using a sandwich board, it’s important to make sure it’s properly set up for maximum effectiveness. Be sure to use an A-shaped frame and filling legs for stability.

Depending on the location, you may also want to weigh down the board with sandbags or other heavy objects to prevent it from tipping over. When it comes to inserts, there are a variety of options.

You can use pre-made graphics and text, or create your own using a computer and printer. You may also want to consider using chalkboard inserts, which can be easily erased and updated on a daily basis.

When designing your inserts, make sure the message is clear and concise, with bold graphics and contrasting colors to make it stand out. You want to grab the attention of potential customers quickly and effectively.


As you can see, sandwich boards are a unique and effective way to promote your business. They are cost-effective, versatile, and easily customizable.

By following the tips outlined in this article, you can effectively use sandwich boards to attract foot traffic to your business and increase sales. DIY Sandwich Board Construction: Tips and Resources for Making Your Own Boards

Sandwich boards are a versatile and effective way to advertise your business or event.

They are easy to use and can be placed in a variety of locations to attract foot traffic. While you can purchase sandwich boards from a variety of sign companies and retailers, making your own boards can be a fun and rewarding DIY project.

In this article, we’ll cover the basics of making your own sandwich board and highlight some resources to help you get started.

How to Make a Sandwich Board

The first step in making a sandwich board is to gather your materials. You will need two panels or wooden boards, which will serve as the “slices” of your sandwich.

The size of the panels will depend on your desired display area and the intended use of the board. Panels that are 2-3 feet in height and 1-2 feet in width are a good starting point.

In addition to the wooden panels, you will also need a hinge or pivot mechanism that will allow the panels to be folded together in an A-frame shape. You can purchase these mechanisms from hardware stores or online retailers.

Another option is to 3D print custom hinges using a 3D printer, which can be a fun and unique way to personalize your sandwich board. Once you have your panels and hinge, you will need to attach them together.

Start by positioning the panels next to each other in the desired A-frame angle. Then, drill holes through both panels and attach the hinge using screws or bolts.

It’s a good idea to pre-drill the holes to prevent splitting in the wood. After the hinge is attached, you can customize the panels with graphics, text, or images.

You can use vinyl decals, paint, or even chalkboard paint to create an eye-catching design. Be sure to use contrasting colors and bold lettering to make your message stand out.

Resources for Making Sandwich Boards

If you’re new to DIY projects, or just need some inspiration for your sandwich board, there are plenty of resources available to help you get started. One helpful resource is the Simply Handmade video guide, available on YouTube.

This guide provides step-by-step instructions for making a wooden sandwich board, complete with tips on hinge placement, materials, and customizing your design. Another great resource is the Road Less Traveled YouTube channel, which features a variety of DIY projects, including how to make a chalkboard sandwich board.

This channel provides detailed instructions and tips for creating a unique and effective sandwich board. In addition to video guides, there are plenty of online forums and blogs where you can connect with other DIY enthusiasts and get advice and feedback on your projects.

Look for local maker groups or hobbyist groups in your area to connect with other like-minded individuals.


Making your own sandwich board can be a fun and rewarding DIY project. With a few basic materials and some creativity, you can create a unique and effective advertising platform for your business or event.

By following the tips and resources outlined in this article, you’ll be well on your way to creating a custom sandwich board that will attract attention and generate buzz. In conclusion, sandwich boards are a cost-effective, versatile, and effective way to promote your business or event.

Whether you choose to purchase pre-made boards or create your own DIY sandwich board, the benefits are clear. By following the tips and resources provided in this article, you can create a custom sandwich board that will attract attention and generate buzz.

Don’t miss out on this unique advertising opportunity!


– Are sandwich boards only for outdoor use? Not at all! Sandwich boards are versatile and can be used both indoors and outdoors.

– What materials are best for making sandwich boards? It depends on the intended use and location, but common materials include PVC, corrugated plastic, metal, and wood.

– How many sandwich boards do I need for my business? The number of sandwich boards needed will depend on the size and location of your business; one per shop may be enough, but larger establishments or multiple locations may require more.

– What is the best way to create eye-catching graphics for sandwich board inserts? Use contrasting colors, bold lettering, and eye-catching images or logos to make your message stand out.

– How do I make sure my sandwich board is stable and won’t tip over? Use an A-shaped frame and filling legs for stability, and consider using sandbags or other heavy objects to weigh down the board.

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