Beyond the Size

The Power of Billboard Advertising: Types Sizes and Usage

Types and Sizes of Billboards

Advertisements are an essential component of marketing and sales. They come in different forms, including electronic, print, online, and billboard advertising.

Billboards are a type of outdoor advertising that focuses on eye-catching visuals, slogans, and messaging to catch people’s attention, promoting products or services. Billboards are huge displays located in public areas such as highways, scenic routes, and urban centers.

Billboard Types

There are different types of billboards, each with different features, sizes, and purposes. Some of the common types of billboards are bulletins, spectaculars, posters, and junior posters.

Bulletins are one of the most common types of billboards. They are rectangular billboards with dimensions of 14 feet by 48 feet, giving an area of 672 square feet.

They are placed on highways, busy urban streets and intersections, and commercial hubs. Due to their size and location, bulletins are ideal for long-distance commuters and route drivers.

Spectaculars are larger than bulletins. They can come in various shapes and sizes, often having irregular shapes to fit into specific environments.

Spectaculars are generally used for promoting entertainment and sporting events, concerts, and products that require a unique promotional tone. Posters are smaller billboards with dimensions of 11 feet by 23 feet, providing an area of 253 square feet.

They are commonly found in urban environments, used for local promotions and targeting specific audiences. Junior posters are smaller than posters.

They have dimensions of 5 feet by 11 feet, providing an area of 55 square feet. Junior posters are ideal for limited audience targeting and urban advertising.

Standard Billboard Sizes

Billboards come in various sizes and formats. Billboard sizes are measured in feet or meters and are used to determine the cost of advertisement placement.

The cost of billboard advertising is affected significantly by billboard size and location, with larger billboards placed in more traffic-heavy areas costing more. Bulletins have standard dimensions of 14 feet by 48 feet, spectaculars have varying sizes, while posters come in standard dimensions of 11 feet by 23 feet.

Junior posters have dimensions of 5 feet by 11 feet, making them ideal for targeting specific audiences. Pop-Out/Pup-Up Figures

Adding visual interest to billboards can make them more captivating, promoting products or services.

One way to add visual interest is by using Pop-Out/Pup-Up figures that give 3-Dimensional effects to the billboard. Pop-Out/Pup-Up figures create a sense of depth and perspective, making the billboard more engaging to people who see it.

Pop-Out/Pup-Up figures are often used to promote movies, new technologies, and gaming consoles. They can be customized to enhance brand identity, add visual interest, and improve the effectiveness of advertising.

Bulletin Billboards

Bulletin billboards are the most common billboard type used for advertising. They can be found in strategic locations such as busy highways, intersections, and city centers.

Bulletins are relatively large, with dimensions of 14 feet by 48 feet, providing an area of 672 square feet. This makes them ideal for long-distance commuters and drivers on busy routes.

The primary purpose of bulletin billboards is to catch people’s attention and stir up interest in the products or services they promote. They usually feature bright colors, bold fonts, and large images that highlight the brand, product, or service.

The location of the bulletin board is crucial in promoting products and services. They are typically placed in high-traffic areas with a steady stream of viewers.

The cost of billboard advertising varies by location and size. Placing a bulletin board in a busy highway attracts more viewers; hence, it will come at a higher cost compared to a bulletin board placed in a low-traffic area.

In conclusion, billboards are an excellent way to promote products and services to a vast audience. They come in various sizes and types, each with unique features that make them ideal for different advertising needs.

The placement and size affect the cost of advertising, with larger billboards placed on busy highways attracting higher costs. By using Pop-Out/Pup-Up figures, bulletins can be made more visually appealing and engaging, increasing the effectiveness of advertising.


Spectaculars are one of the most visually appealing types of billboards available to advertisers. They come in different shapes and sizes, usually wider than bulletins, making them ideal for products that require a more expansive and grander visual display.

Some of the features of spectaculars include dynamic lighting, audio systems, video screens, and moving components. Spectacular signs are designed to create a sense of excitement and attraction, often featuring moving and animated elements such as rotating blades, scrolling text, and digital displays.

Spectaculars have become increasingly popular with advertisers due to their ability to captivate audiences and create memorable experiences for potential customers. They are generally used to promote high-profile events, entertainment, sports, and lifestyle brands.


Spectaculars are also beneficial to advertisers because they can be viewed from a distance, making them ideal for promoting large and expansive products.

Spectaculars are also designed to attract the attention of pedestrians and passers-by, making it ideal for promoting products in urban areas, especially in shopping districts.

Poster Billboards

Poster billboards are a type of billboard that is smaller than bulletins. They are usually located alongside roadways and feature a higher number of words compared to other types of billboards.

Poster billboards are typically used for local promotions and to target specific audiences. Poster billboards are suitable for small and medium-sized businesses looking to introduce their products and services to a new market, as well as established businesses seeking to strengthen their position in a local market.

They are ideal for announcing upcoming events, sales promotions, grand openings, and new product launches. Poster billboards are not as expensive to produce as other types of billboards, making them ideal for businesses with limited advertising budgets.

Moreover, poster billboards are highly flexible, allowing advertisers to adjust the message to reach their target audience better. Poster billboards are usually smaller in size than bulletins, indicating they are less expensive to produce and less noticeable to the audience.

However, their more compact size also means that the message must be succinct and engaging. Consequently, advertisers need to be creative in terms of connecting with their target audience effectively.

Dimensions and Area

Billboards of all types are measured in feet or meters, with the sizes determining the cost of advertisement placement. For example, bulletins have standard dimensions of 14 feet by 48 feet, providing an area of 672 square feet.

Spectaculars can have varying sizes, providing a larger area than bulletins, while posters have dimensions of 11 feet by 23 feet, providing an area of 253 square feet. Junior posters have dimensions of 5 feet by 11 feet, making them ideal for targeting specific audiences.

The area provided by the billboards determines the amount of space available for messaging, images, and other visual elements used in advertising. For advertisers, choosing the size of the billboard is generally based on the budget and the intended audience.

Placing a billboard in a more frequented area attracts more viewers; hence, it will come at a higher cost compared to positioning in a low-traffic region. Choosing the correct billboard size provides maximum impact, which ultimately drives brand recognition and sales.

In conclusion, billboard advertising is an effective way of promoting products and services, especially in public areas such as highways and busy intersections. There are different types and sizes of billboards, each with unique features and purposes.

Spectaculars are ideal for visually captivating products, while poster billboards are used for local promotions and targeting specific audiences. Advertisers should consider the dimensions and areas provided by these billboards to choose the optimal size that maximizes their impact and achieves their advertising goals.

Junior Posters

Junior posters are the smallest type of billboards available to advertisers. With dimensions of 5 feet by 11 feet, they provide an area of 55 square feet, making them suitable for targeting specific audiences and promoting niche products.

Junior posters are commonly found in urban areas, such as local markets and bus stops. The primary purpose of junior posters is to promote advertising promotions on a local scale while raising awareness of events, products, or services.

They are ideal for businesses that wish to advertise their products or services locally and are cost-effective for those with a limited advertising budget. The dimensions of junior posters may be smaller than other types of billboards, but they are highly visible to pedestrians and people taking public transportation.

They are an excellent way of advertising to people who interact daily with the advertised product or service, informing them of new developments or promotions. Junior posters can also be used in conjunction with other forms of advertising to achieve a more comprehensive advertising strategy.

For instance, businesses can use junior posters to promote sales promotions in a particular region while using other advertising channels to promote company awareness and brand identity.

Billboard Size and Usage

Billboards are an effective way of reaching a broad audience, but the effectiveness of the message conveyed is dependent on the size of the billboard and the message conveyed. For advertisers, the primary purpose of billboard advertising is to create brand awareness, promote services, and convey a message that will lead to increased sales.

Brand Awareness and Message Conveyance

Billboards are mostly viewed from a distance, making it crucial to keep messaging succinct, direct, and to the point. The average time a person spends viewing a billboard is 3-5 seconds, which means the message must be visually appealing and easy to understand.

As such, advertisers must use few words and reinforce their messages visually. The use of bright colors, graphics, images, and logos can create a visual impact that will catch the viewer’s attention in a highly traffic-heavy area.

Promotions and Discounts

Billboards can be used to promote discounts and special promotions. Smaller billboards, such as junior posters and poster billboards, are ideal for promotions.

These types of billboards are less expensive to produce and can be placed in almost any location. They are suitable for businesses that wish to target a specific demographic for a short time.

Event promotions are another form of billboard usage. Spectacular billboards are often used to promote events from concerts to sports events to festivals.

Spectaculars are enormous and highly visible, making them ideal for promoting events that draw large crowds. In conclusion, billboards remain a crucial advertising tool for promoting products and services.

The size of the billboard used and the message conveyed are essential factors to consider when planning advertising campaigns. Junior posters are one of the smallest types of billboards available, making them ideal for niche advertising and local promotions.

Smaller billboards, such as poster billboards, can be used for sales promotions, while

Spectaculars are ideal for promoting large events that draw large crowds.

Owning a Billboard

Billboards are a popular advertising medium, with many people renting out ad space. However, owning a billboard can be a lucrative business idea, providing a rental income, and complementing other forms of real estate investments.


Building a billboard involves obtaining the necessary permits from the local authority and buying the necessary land. The actual construction process involves building the structure, installing the necessary lighting, and mounting the advertising area.

The construction process can be costly, with the final costs dependent on the type, size, and location of the billboard.

Lease and Revenue

Once constructed, billboards can be rented out to advertisers, providing a stable source of rental income. The amount of rent a billboard can generate depends on its location and the demographics of the audience it targets.

Billboards located in areas with high traffic and visibility will generate more revenue. Billboard owners are responsible for maintaining the structure and ensuring that lighting and other features are in good working order.

The cost of maintenance and repairs are the responsibility of the owner and should be factored into the rent that the property generates. Revenue from billboard ownership varies, depending on the rental contract and the type of billboard.

Some rental contracts are based on a percentage of the advertising revenue generated, while others are based on a flat fee. Owners of larger, more visible billboards can expect higher advertising revenue, leading to more substantial returns on investment.

Online Billboards

Online billboards, also known as banner ads, are a type of internet advertising that involves placing ads on websites. The ads are visible to website viewers, providing exposure to products and services.

Online billboards generate revenue for the website owners and offer advertisers a targeted advertising platform.

Definition and Revenue

Online billboards generate revenue by charging advertisers for ad space on their website. The revenue generated may be a percentage of the cost per click (CPC) or the cost per impression (CPM).

The revenue generated by online billboards varies, but it can be substantial, especially for websites with high traffic. Websites can also choose to partner with ad networks to increase their revenue.

The ad networks provide a platform for advertisers to access different websites, making it easier for advertisers to extend their advertising reach. Online billboards offer a targeted platform, as ads are typically displayed to users based on their browsing habits and interests.

This personalized approach makes it easier for advertisers to reach their intended audience, enhancing their chances of generating leads and sales.

Online Billboard Sizes

Online billboards come in different sizes, varying from small ad banners to large billboards that take up an entire website page. The size of the online billboard depends on the location and content of the website.

The most common sizes for online billboards are the leaderboard, which measures 728 pixels by 90 pixels, and the skyscraper, which measures 160 pixels by 600 pixels. Online billboards are also location-based, meaning that some areas of the website may have a higher click-through rate than others.

These areas are considered prime ad spaces, and ads placed in these areas will generate more revenue. In conclusion, owning a billboard and online billboards are lucrative ways of generating rental and advertising revenue.

Owners of billboards are responsible for the construction, maintenance, and repair of the structure. The amount of rent generated by billboards varies and is dependent on factors such as location and demographics.

Online billboards generate revenue based on a percentage of the CPC or CPM, making them ideal for targeted advertising. The size of online billboard ads varies based on the location and content of the website, with prime ad spaces generating more revenue.

Billboards remain a valuable advertising tool, with various types and sizes available to suit different advertising needs. Owning a billboard can be a lucrative venture, providing a stable rental income.

Online billboards are also an effective advertising tool, with personalized ad displays offering targeted advertising. Whether renting or owning, billboard advertising can achieve brand recognition, increased sales, and promote the goods and services of a business.


1. What kind of businesses can benefit from billboard advertising?

Answer: Any business looking to promote their goods or services to a broad audience. 2.

How much can I expect to generate from owning a billboard?

Answer: The amount of earnings will depend on several factors, such as location, type, and size of the billboard.

3. How long does it take to build a billboard structure?

Answer: The length of time involved will depend on factors such as local permits and approvals. 4.

What is the cost of constructing a billboard?

Answer: The cost of constructing a billboard depends on the type, size, and location but can be costly.

5. How do advertisers choose what size and type of billboard to rent?

Answer: Advertisers choose based on the intended audience, product, and advertising budget. 6.

How do I measure the effectiveness of my billboard advertising campaign?

Answer: You can measure the effectiveness of your campaign by monitoring traffic, sales, and leads generated during the campaign.

Popular Posts